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100+ years of graphic design

we’ve been around for a while now, but certainly not a century yet!

DwigginsThe studio has been thriving since 1992. I mean I have begun a series on great art directors of the past, starting at the turn of 20th century transitioning to the modern era, the influence of which continues to this day. First, William Morris, then Czech artist Alphonse Mucha who flourished in the brief period known to art history as Art Nouveau. A decade or so later the term “graphic design” was introduced by William Addison Dwiggins, an American type designer, calligrapher and illustrator who did much to reform book design after his collaboration with publisher Alfred Knopf. Read more