Cassandre and the poster

Dubonnet poster by Cassandre, one of a series.

Cassandre was the pseudonym of Adolphe Jean-Marie Mouron, born in Ukraine of French parents at the turn of the 20th century. As a young man he moved to Paris, studied at a couple of art schools, then soon found work for a printer designing posters.

In time he formed an advertising agency with partners, served a wide variety of clientele in the 1930s and became best known for his travel posters. His work for Dubonnet was among the first to be designed especially to be viewed from moving vehicles, and memorable for references to painters such as Max Ernst and Pablo Picasso. Read more