Saul Bass, logos and film titles

what makes a good designer?

From top left to bottom right: Bell System, Avery Dennison, AT&T, United Airlines, Minolta, Continental Airlines, Quaker Oats, United Way, Warner Communications, Kleenex.

Saul Bass once said, “If it’s simple simple, it’s boring. We try for the idea that is so simple that it will make you think and rethink.” Read more